Conversion By The Numbers
Greenlane Search Marketing takes a high data approach to internet marketing and optimization. Rankings aren’t everything – at the end of the day, our success lies in your conversions.
13+ Years of SEO & Strategy Experience
Our team has provided SEO, PPC, copywriting, and analytics services for major brands. Now we’re focused on bringing those results to small and medium sized businesses.
SEO is an Inbound Marketing Channel
Let SEO work as a marketing channel and benefit not just Google, but your brand and visitors. Search engines have changed. We help your site stand out, and make your marketing KPIs our own.
The New Google Wants More Than Keywords!
If there’s one thing Google has told us in the last 3 years, standard SEO tactics aren’t enough.
We’re consultants in the truest sense of the word. We’re not keyword research laborers or a link building service. We want to partner with companies that are looking for the big ideas that get you trusted by Google. We help your company create the ideas that meet your goals, and help develop them to launch. These are the SEO marketing campaigns we produced for major retail clients, but now focusing on bringing to smaller clients.
From B2B to B2C, with large and small companies, we have experience supporting initiatives with analytics, statistics, and attribution. SEO is often referred to as an “art and a science.” We’ve built our offering on experience in both, with our eye to SEO’s modern role in internet marketing as a whole.
Meet Our Team
Are You A Local Business?
We also specialize in local search. Search engine optimization has matured past “get me good rankings,” and is recognized as a full-fledged digital marketing channel embracing content marketing, conversion rate optimization, user experience, analytics, video, and social media. SEO is capable of driving qualified traffic to both your website and brick-and-mortar store. Local Search is a specific area of SEO that some businesses can really benefit from. Google and Bing run different algorithms to populate their maps and local listings. Though the concepts are the same – be relevant, valuable, and useful – local search tends to have its own set of challenges. To get into local listings, which tend to appear for locally-stemmed keywords, you need to appeal to yet another search algorithm.
Consider keyword searches from a searcher looking for a company like ours. A keyword they might enter into Google is Philadelphia SEO company, with the hope of finding a company in their neighborhood by adding a geo-modifier (ie, Philadelphia). For these searches, “normal” Google listings have sometimes given way to a local “pack,” which drives users to all the local information Google knows about chosen Philadelphia SEO companies. The look and feel of local listings is different (more like internet yellow pages), while the generic web results get pushed down.
At Greenlane Search Marketing, we can drive local search campaigns to identify a need to be in the packs, and then optimize for visibility within the packs and all other local search properties. This becomes increasingly necessary each year as mobile devices begin to drive more traffic, sales, and phone calls. Speak to us for more information.
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