About Bill Sebald
I look at SEO in a very modern, progressive way. Though I’ve been doing SEO in some capacity for 13 years (and began my SEO life on the technology side of things), I’m mostly marketing today. With marketing comes philosophy, and mine is “optimize for search engines on behalf of the users.” As search engines grow, so should SEO. At their core, a search engine is not just about relevance, but about value and satisfying the intent of a question. Today, I firmly believe that SEO is about helping to provide these answers. Or at least providing the proper cues. SEO 2.0, or whatever cute name we want to give it, must incorporate the social computing space, offline channels, and any media where groups exist.