About Bill Sebald

I’m Bill Sebald – SEO consultant, ex-agency guy, web-designer, photographer, Photoshop junkie, Tweeter, avid FourSquarer, songwriter (The Heard), video game addict, and part-time writer. I’m a Dad to an amazing 8 year old, and I live in the Philadelphia area (bouncing around a lot between Bucks County, Montgomery County, Berks County, and Lehigh Valley).  You can reach me at bill@greenlaneseo.com or the networks below my picture.

I do a lot of thinking about web marketing, since the guerrilla days. I’m a searchaholic. For some reason, search engines’ role in the entire internet fascinates me.

I look at SEO in a very modern, progressive way. Though I’ve been doing SEO in some capacity for 13 years (and began my SEO life on the technology side of things), I’m mostly marketing today. With marketing comes philosophy, and mine is “optimize for search engines on behalf of the users.” As search engines grow, so should SEO. At their core, a search engine is not just about relevance, but about value and satisfying the intent of a question. Today, I firmly believe that SEO is about helping to provide these answers. Or at least providing the proper cues. SEO 2.0, or whatever cute name we want to give it, must incorporate the social computing space, offline channels, and any media where groups exist.