I’m Keith Urban, (no, not that Keith Urban) – analytics nerd, marketer, Flyers and Eagles fan, wannabe photographer, beer aficionado and most importantly, Dad. I can be reached at firstname.lastname@example.org or via LinkedIn.
I came up as an analyst at a big agency, spent some time client side doing B2B for a while before partnering with Bill to start up Greenlane. I’m really passionate about good strategy, data driven decisions and big ideas. I always try to look at SEO through an analytical lens and try to figure out where it fits in the overall marketing landscape. More and more marketing channels interact with one another so looking at SEO, PPC or any other marketing channel in a silo no longer makes sense.