Are you still making gut decisions? Not sure where to best allocate your next marketing dollar? Do you know where visitors drop off before converting? What are the KPI’s that move your business? These are questions that still plague many marketers. Greenlane can help. We have years of analytic skill that can be used to help you answer these questions.
Schooled in the big web analytics platforms, Google Analyitcs, Adobe/Omniture, Coremetrics, several attribution management platforms, and multiple others, we are generally platform agnostic. The landscape of data is constantly evolving, with new data sources popping up all the time. GSM stays on top of the newest trends so that we can make recommendations that are actionable, insightful, and most of all, drive your bottom line. We understand what counts and for most of our clients, it is not just rankings or traffic. We strive to optimize your site and marketing programs drive your goals, whether they be revenue or lead generation based. From there, we move on to the next step, which most agencies never talk about. Profitability. Low margins on certain products? We help you analyze them to determine their true value. If this sounds like problems and solutions that you want, get in touch with us so we can tailor a solution to your needs.