On January 15, 2016, I helped lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class (led by Jed Singer of Socialight Media and Professor Lawrence Duke). Joining me was the incredible Emma Still from Seer Interactive.
Whenever I’m working on a linkbuilding campaign for a client, I’m always trying to think of it from a journalist perspective. I worked at The Daily Collegian, Penn State’s student newspaper, when I was in college, and constantly proofreading my colleague’s work for spelling and grammar errors isn’t the only thing that’s stuck with me. Lucky for me, I know people who remained in the industry who I could pester with my questions. And even luckier, they happen to be my best friends.
If you checked Google News on mobile today, depending on your device and location, you may have seen a pretty massive change: headlines are now contained in an AMP carousel. This is a huge change, as previously, all news stories were in a neat list. Now, we’ve got images front and center, with way less stories above the fold.
If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.
You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.
Google announced that they were changing the presentation of paid search ads by removing those in the right rail. As part of this shift, there would typically be three, sometimes four, ads above the organic search results, with another three ads below the organic results.
Google recently announced the launch of Analytics 360 with seemingly little fanfare. (I was hoping for fireworks, or at least a few streamers so my definition of ‘little’ may be a bit off.) The newer products all revolve around the core of analytics, but show some breadth and depth of trying to reach beyond just analytics and tagging to create better ways of using the data we have been collecting.
AMP items are flying fast and furiously. Since AMP (Accelerated Mobile Pages) has a lot of new turns coming down the pike, and because we wanted to track them internally at Greenlane, we put together an AMP timeline. Then we thought, “why not open it for everyone?”
Google Analytics has recently launched their Autotrack options – a series of plugins designed to enhance the standard tracking implementation. Sites currently using just the standard Google Analytics base snippet are likely going to see the most benefit of these plugins, but there are a couple of other issues Google Analytics is using these plugins to try and solve for (such as single-page applications and device orientation). The plugins are a way for additional data collection without an extensive custom development or making the jump (yet) to Google Tag Manager.
Sometimes you want Twitter usernames to use in a marketing campaign. Maybe for a Twitter Ad campaign or even a nefarious purpose (hey, I’m not judging!), sometimes you just need a basic list of usernames. But you don’t have the time to go to Twitter.com and copy/paste each name.