Social media is changing the way events are planned and run, giving new insights into your audience and expanding your reach more than was even thought to be possible. But when the event ends and the guests return to their normal lives, what tactics beyond social media can you use to keep the relationship with those customers and build an even stronger brand?
Chances are the disavow.txt file you sent to Google is outdated. As Google keeps discovering and rolling out Penguin updates, it’s discovering links that were missed on the first go-round. It’s important to also realize that the link data tools you used for your disavow are typically much slower at finding links than Google.
During the middle of last month Apple released their latest mobile operating system update. While iOS9 boasts a number of features designed to improve usability, there are some takeaways that are shaking up things for site owners and Internet marketing folks. Let’s dive into each area a little bit more.
Before Google Analytics blew up, I was most in Omniture. It had some pretty advanced dashboard and bookmark features. I find myself missing that easy functionality in Google Analytics. But behold, it’s not unavailable… it’s just not necessarily an out-of-the-box item in Google Analytics.
Take it from Chip. Whether you’re running a blog, Fortune 500 or NFL team, if you want to be successful your marketing scheme needs to match your reality.
Speaking specifically on the contextual side of SEO, you (probably) know Google ranks pages based on more than just the direct keywords on your page. For example, a search for “best seo company in philadelphia” returns results where only one website used that exact phrase on their website – it was in their title tag specifically. Yet our company, who does not have that phrase, let alone the keyword “best” anywhere on our homepage, ranks position 4. We don’t even have a synonym for the term as far as I can tell.
When you’re prospecting for hours and hours, you can only use site modifiers for so long. Let social media help you with your work – rather than distract you. Friend or Follow is a site that tells you information about your personal Twitter account, specifically by “giving you the ability to quickly and easily sort, filter, follow, and unfollow your contacts.” Basically, it’s a way to see who has unfollowed you on Twitter, Instagram or Tumblr. That person you went to college with and are only following out of guilt? The coworker from your last job who you despised? Friend or Follow gives you a guilt-free out to unfollow those people who are clogging up your feed.
Over the last few years, SEOs have been talking about relationship building as a concept. We’re often reminded how link building is becoming digital PR. And with that, I’ve been pitched more and more by big brands looking for a collaboration of sorts, using a different spin. Note: This is not new by any stretch, but I’m writing about it because it seems to be a current trend.
Despite the predictions, “Mobilegeddon” Day ended up seeming a lot like Y2K, a lot of hype for a change in the date. In SEO Grail’s August Meetup I shared a bit about what the noticeable Google Mobile SERP changes have been (hello Apps) and strategies to keep your site and brand at the top of mobile SERPs.
These days, most clients and prospects I talk to believe they’ve run out of things to write about. One ceaseless option is to update (and improve upon) their existing assets and stale “evergreen” pieces. Yes—evergreen pieces do go stale. But this post is about new ideas in a modern age. The days of “one landing page per keyword” is SEO history. The emerging best practices for SEO content—in text form—is (again) long form, holistic copy. Searchmetrics has told us this for years. It’s not a 1:1—it’s not because Google inherently thinks long copy is better for them to serve. The correlation is likely related to Hummingbird, Google’s improvement in comprehension, and good old fashioned keywords and synonyms. Or maybe it has to do with the content’s improved power to convert (and lower the bounce). At the end of the day in 2014, the bigger net you cast, the more likely to capture Google’s attention and trust. At SMX East, Search Metrics’ Marcus Tober gave a great presentation providing more context. I don’t know about you, but I didn’t really need a study. I’ve been seeing it myself.