Here’s an easy SEO tactic. It’s one of those, “Hmm- why didn’t I think of this before” type of moments for most people when I share it. It’s easy, but it’ll have more branding power than actual “algorithm influencing” power.
So we know that getting links is mucho importanto. But think about this – if you’re signing up for anything social these days, you’re creating a “profile page”. These profile pages are nothing more than websites to search engines, and they compete on their own in the SERPs. Links back to your partner site not only count, but the better your profile is optimized to be relevant to your partner, the MORE that link counts. Since your profile page could theoretically now get served more often for targeted queries (because of good SEO), you’re casting a larger net in search engine land! Your new listing can accompany your main listings, and give a little more branding and mind share. Remember, a high presence in search engines semi-conciously tells people that you’re important because the great Google says so.
You just need to watch for results. You want to make sure your profile page doesn’t trump a BETTER landing page, like one on your actual domain. The profile pages won’t do much for your SEO goals, unless your only goal is getting any kind of SERP exposure.
Let’s say you have a progressive client, and have a Twitter account that you’re running them (or Facebook, or any blogging platform, etc.) – or maybe this is something you want to do for yourself and your LinkedIn page. Optimizing their profile page, and targeting the kind of audience that best suits you, may really help get you more interest and traffic out of the SERPs. Get some good keyword research going, and spread your profile around through links, comments and signatures. With SEO, sometimes the little things go a long way.
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