In today’s online climate, you constantly hear about how brands should be monitoring social media for conversations. Most brands don’t do this now though many agencies and vendors are offering services to do the monitoring, and providing recommendations to effectively act on these conversations (whether it’s damage control or customer acquisition). I have seen brands like Zappos pay attention to my social media posts on Twitter, and reach out to me personally – well, maybe it was an agency. Still I couldn’t help feel a unique connection with this otherwise faceless brand. From that reach-out, I now have a one on one connection to Zappos through Twitter. I’m a perfect target for their marketing.
I found a great online tool who’s goal is to “deliver the most relevant and current conversations happening in the world of social media.” - Whostalkin.com . It’s a bit like BlogPulse, though I’m not sure who has the deeper spider. Whostalkin does let you segment different networks which is a useful feature.