When auditing a site, one of the first things I check is the use of images in place of actual text. Why? Well, because when I was a website designer/developer, I was very picky about the simplest aesthetics. It drove me crazy how ugly arial and verdana could look sometimes. Blocky, jagged, and “blech”. I started life as a graphic designer, and just always paid attention to typography. So, if the text I wanted to style wasn’t imperative to users and search engines (which it usually was), I would just Photoshop an image together with the words in the .gif, .png, or .jpg. Otherwise, I would sacrifice typography aesthetics for SEO 99% of the time.
So how does it look? Pretty good (once I determine exactly what font I love). Take a look at the title of this post. You can’t highlight it because it’s a .png file (ie, a graphic). If you search my source code for the title, you’ll still find it in all its glory. Although the header tags are not being used in my particular implementation, I do have this set up to repeat the same text in the alt attributes (I might augment this overlay on the header tags in the future, but I wanted to experiment with the alts for the time being.)
Tags: sifr google friendly, google blog sifr seo, alternative fonts seo, flir facelift seo
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