Founded in 2005, we're a strong boutique SEO consulting group with big experience and
industry recognition. We invite you to browse the site and learn more about who we are,
and more importantly, what we can bring to your business. Partner with us.

Bad Pizza and Good Social Marketing

Articles from

Follow me on or Twitter (@billsebald)

Like this post?  Why not tweet it! 

Like us on Facebook for one daily SEO industry article in your newsfeed.

I’m fascinated with Domino’s new campaign. The Crispin Porter & Bogusky backed push confronts – in an entirely public forum – their customer’s disdain for Domino’s Pizza. Brave move. Most companies who spend the time to learn what customers are saying, tend to keep this under wraps. Emails marked “confidential” start flying! But Domino’s are attempting to use it to their advantage.

This is a very social media thing to do. I think you should be doing this in the social world. It is, after all, still marketing.

The new world media gives businesses a face (if you didn’t create a face for your business in 2009, you’re already a year behind). This year I truly believe it’s about practicing your communication skills. When you’re writing your emails to your friends and colleagues, think about whether you can share it with your consumers. Does what you’re saying feed into the big picture? It’s probably valuable enough to have inspired you to write it – so should you share it? Possibly. That’s what your social consumers want from you anyway. They want to know how you feel about a market trend. They want to know if you have a plan. They want to know, well, if you realize your pizza sucks.



    The comments are do-follow. However, any comments that use keyword anchor text as the name will be removed.

    1. BetterRetail
      February 20, 2010

      Good post Bill!


    2. BetterRetail
      February 20, 2010

      Good post Bill!