The Second Largest Search Engine Is Twitter (and you still don’t get it?)
Twitter Search Queries Up 33%, 24 Billion Searches Per Month (SearchEngineLand) – that’s pretty huge! Just a few months ago they were up to 11 billion. What a leap. Why? Well because Twitter isn’t going away; Google’s bringing it a lot more visibility, and it’s so easy when you give it a chance. It’s a human run search engine. Whether you go to search.twitter.com, or search through any one of Twitter API powered apps or sites, you’re going to quickly find fresh results.
Last week at a friend’s party, a drunkard mumbled, “Twitter is for idiots. Nobody cares what you’re doing!” Well, I don’t get offended that easily. But I wasn’t about to bother explaining – he clearly enjoyed his obstinance. But what I could have told him is Twitter is only what you make of it. It’s a connecting tool between friends (like a status update on Facebook), or a news aggregator (follow those who post nothing but up to the minute news). Maybe it’s an entertainment tool? I know I like to follow people that make me laugh every day. Maybe it’s a customer service tool (@ComcastCares). I practically IM my coworkers with DMs using ChromeBird.
Granted, the 24 billion searches are probably from Twitter power users, of which I am one. I routinely search for content and links via Twitter. I think Twitter is one of the most useful social properties on the web, hands down. You get used to the
120 (oops – 140… thanks Jack… I was asleep at the wheel there) characters, I promise. Besides, we all have short attention spans anyway.
Are you a power user too? Follow me @bill_sebald
So the word now is that these searches are inflated. Apparently sporadic API calls from all the apps (like my ChromeBird) that ping the search command are included in this announced total. Well, yeah… technically that’s a search, but really Twitter? A little deceptive to put the number out there without that caveat. You still have an incredible achievement to be proud of.
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