Comments on: SEO Might Be Doing More Than You Think http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/ Just another WordPress site Tue, 14 May 2013 14:51:50 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Daniel http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-167 Daniel Mon, 30 Aug 2010 12:20:23 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-167 It is just that I will always prefer a product that I have heard somewhere, than a product I have never heard. This is what an ad can do. It does not matter if it is actually better.

]]> By: Daniel http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-701 Daniel Mon, 30 Aug 2010 12:20:23 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-701 It is just that I will always prefer a product that I have heard somewhere, than a product I have never heard. This is what an ad can do. It does not matter if it is actually better.

]]> By: Bill Rowland http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-166 Bill Rowland Sat, 14 Aug 2010 04:02:01 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-166 I agree that SEO is not only about ROI, but also marketing and branding. At the end of the day, there are many types of value; it’s important to consider all forms created through the use of SEO and then carefully evaluate how that value meets one’s needs. To Jeff’s point, pharma, ecommerce and advertising websites may all have very different goals and the value created for one website may not be equal to the value created for another.

]]> By: Bill Rowland http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-700 Bill Rowland Sat, 14 Aug 2010 04:02:01 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-700 I agree that SEO is not only about ROI, but also marketing and branding. At the end of the day, there are many types of value; it’s important to consider all forms created through the use of SEO and then carefully evaluate how that value meets one’s needs. To Jeff’s point, pharma, ecommerce and advertising websites may all have very different goals and the value created for one website may not be equal to the value created for another.

]]> By: Bill Sebald http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-165 Bill Sebald Mon, 09 Aug 2010 14:43:28 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-165 @Jeff Louella – great stats! Nice to see hard evidence against the conjecture I’ve been hearing.

]]> By: Bill Sebald http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-699 Bill Sebald Mon, 09 Aug 2010 14:43:28 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-699 @Jeff Louella – great stats! Nice to see hard evidence against the conjecture I’ve been hearing.

]]> By: Josh http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-164 Josh Sun, 08 Aug 2010 12:22:53 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-164 I agree with Steve. Ranking on number 1 brings you respect. I have seen sites that even put a sign on their site saying: Number 1 in Google for “keyword”. They are so proud :) . As long as there is the phrase “Number 1″ it will give you respect.
By the way I think this guy on old spice is so .. cool (almost said sexy, but that would be gay) :D
.-= Josh´s last blog ..The first step in SEO optimization of a site =-.

]]> By: Josh http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-698 Josh Sun, 08 Aug 2010 12:22:53 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-698 I agree with Steve. Ranking on number 1 brings you respect. I have seen sites that even put a sign on their site saying: Number 1 in Google for “keyword”. They are so proud :) . As long as there is the phrase “Number 1″ it will give you respect.
By the way I think this guy on old spice is so .. cool (almost said sexy, but that would be gay) :D
.-= Josh´s last blog ..The first step in SEO optimization of a site =-.

]]> By: Jeff Louella http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-163 Jeff Louella Thu, 05 Aug 2010 21:35:36 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-163 Hmm… “Lots of online views, and low ROI”. I beg to differ.

Old Spice Sales Double With YouTube Campaign
http://mashable.com/2010/07/27/old-spice-sales/

Old Spice Smells Like a Billion Bucks
http://www.fastcompany.com/magazine/135/smells-like-a-billion-bucks.html

Hey Old Spice haters, sales are up 107%
http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html

I guess it all depends where you get your data.

Just using the term ROI indicates money. Your return on investment refers to cold hard cash. I tend to look a everything as a campaign and every campaign has specific goals.

At the beginning of any campaign, metrics should be set in place. For a Pharma site, there are no direct selling and many times their are patents on products. So it is all about awareness. For e-commerce sites sales are the biggest metric. A site like trip advisor isn’t selling anything. They are an information site, but they make money from ads. So traffic is huge for them. Thats why they have content about every place on the earth.

On sites, you can have separate SEO goals. Take e-commerce. Yes, main goal is cash. But say you build a content library or blog about electronics. That section would have separate goals and metrics. Then you build a twitter page. That profile should be there to interact. It’s not “Follow Me on Twitter”, but more “Talk to me” or “Engage with me” on twitter. That metric is tougher to track, but it’s basically a consumer confidence index type rating.

ah, i am just rambling now.

]]> By: Jeff Louella http://www.greenlaneseo.com/blog/2010/08/seo-might-be-doing-more-than-you-think/#comment-697 Jeff Louella Thu, 05 Aug 2010 21:35:36 +0000 http://www.greenlaneseo.com/blog/?p=251#comment-697 Hmm… “Lots of online views, and low ROI”. I beg to differ.

Old Spice Sales Double With YouTube Campaign
http://mashable.com/2010/07/27/old-spice-sales/

Old Spice Smells Like a Billion Bucks
http://www.fastcompany.com/magazine/135/smells-like-a-billion-bucks.html

Hey Old Spice haters, sales are up 107%
http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html

I guess it all depends where you get your data.

Just using the term ROI indicates money. Your return on investment refers to cold hard cash. I tend to look a everything as a campaign and every campaign has specific goals.

At the beginning of any campaign, metrics should be set in place. For a Pharma site, there are no direct selling and many times their are patents on products. So it is all about awareness. For e-commerce sites sales are the biggest metric. A site like trip advisor isn’t selling anything. They are an information site, but they make money from ads. So traffic is huge for them. Thats why they have content about every place on the earth.

On sites, you can have separate SEO goals. Take e-commerce. Yes, main goal is cash. But say you build a content library or blog about electronics. That section would have separate goals and metrics. Then you build a twitter page. That profile should be there to interact. It’s not “Follow Me on Twitter”, but more “Talk to me” or “Engage with me” on twitter. That metric is tougher to track, but it’s basically a consumer confidence index type rating.

ah, i am just rambling now.

]]>