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4 Useful Google Search Tricks For SEO

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Here are a few little tricks you can do to customize or filter Google results. These 4 are clutch tricks for me.  I end up using these more than most other tricks in my arsenal (oh, there are plenty…):

Enter -site: to remove sites from the SERPs: If you’re looking for competitors for a popular product, and keep seeing the big players, comparison shopping engines or affiliates, and would like to get a better feel for the other players in the landscape, this trick works well.To see this work, search for a key phrase like Wilson Official NCAA Football.  You may see sites like Amazon.com, Nextag.com, and Bizrate.Try the search again like this -site:www.amazon.com -site:www.nextag.com -site:www.bizrate.com Wilson Official NCAA Football.  See the difference?  There are several ways you can use this iltering for your competitive education.

Discover related keywords: Google has the ability to show pages with keywords related to the actual keywords you searched.  They’ll do this when their algorithms suggest it’s a better result.  To get a feeling of what keywords variation Google is thinking about, at a tilda (~) to the query.  For example, Google ~sofa.  At the very least this can inspire your keyword research.

Find File Types in a site: Doing a quick audit and want to see if a site is using a particular file type (like Flash)?  This will give you some insight: site:www.nike.com filetype:swf

Figure out where those indented links really rank: Today a Google search (on my computer) for Frank Zappa will show you Zappa.com with an indented link for Zappa.com/whatsnew in the #2 position.  Indented links are pages from the same domain that can show up anywhere in the bracket of 10 results, except Google groups them together for user value.  In other words, although Zappa.com/whatsnew is ranked at #2, it’s not really the second result.  It could be the fifth, or the seventh, or the tenth.When working towards SERP domination, it’s important to know exactly where all the pages lie so you have a better idea of who you need to beat.  Add &num=x to the end of the Google search query URL, where “x” is a number less than 10 (remember – without using Advanced Search, there are only 10 true listings in natural results on any given SERP).  Keep experimenting with lower numbers for “x” until the indented link is gone.  Once it’s gone, you’ll be able to surmise where the actual position of the listing.


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    Comments

    The comments are do-follow. However, any comments that use keyword anchor text as the name will be removed.

    1. Geremy
      September 5, 2010

      Thanks. Actually there are more google operators. You can see them here: http://www.googleguide.com/advanced_operators.html

      Reply


    2. Geremy
      September 5, 2010

      Thanks. Actually there are more google operators. You can see them here: http://www.googleguide.com/advanced_operators.html

      Reply


    3. Thomas
      November 4, 2010

      I love using Google advanced search operators! They are wonderful for SEO purposes but also useful in my daily life. It makes searchign for a product on Ebay or Craigslist a breeze!

      But I never knew about the related keywords! Nice one.

      Reply


    4. Thomas
      November 4, 2010

      I love using Google advanced search operators! They are wonderful for SEO purposes but also useful in my daily life. It makes searchign for a product on Ebay or Craigslist a breeze!

      But I never knew about the related keywords! Nice one.

      Reply


    5. Zeeshan
      November 10, 2010

      Amazing search tips thanks man. Keep writing.

      Reply


    6. Zeeshan
      November 10, 2010

      Amazing search tips thanks man. Keep writing.

      Reply


    7. Peter
      May 12, 2012

      Thanks for the tips Bill.

      Wondering if there is a Google Operator you can use to see what sites are ‘dofollow’ as opposed to ‘nofollow’? Would be great to get filter the SERP like this.

      I know there are tons of tools and plugins out there that do this, but operator command would be useful.

      Thanks,
      Peter

      Reply


    8. Peter
      May 12, 2012

      Thanks for the tips Bill.

      Wondering if there is a Google Operator you can use to see what sites are ‘dofollow’ as opposed to ‘nofollow’? Would be great to get filter the SERP like this.

      I know there are tons of tools and plugins out there that do this, but operator command would be useful.

      Thanks,
      Peter

      Reply