How Do Most Consumers Discover Products? Still Search!
ATG (a large commerce platform) just put out some interesting studies. 53% (of 1,002 total people) cited search engines as their key source for discovering new products.
Is this news? Not really. But I was interested to see how competitive email still is. I was also interested to see where social media (as a channel) resides. Social is under In-store displays and offline signs. Wow. Even though it’s fertile, this is a reminder that social still has a long road until full maturity.
Check out Search Engine Land for more stats.
- How Mission Marketing Can Improve Your SEO July 2, 2015
- How to Find Old Redirect Opportunities & Reclaim Links (w/The WayBack Machine) June 22, 2015
- Republishing Your Content May Still Be Dangerous May 29, 2015
- All Your Content Doesn’t Matter Without Meaning May 6, 2015