ATG (a large commerce platform) just put out some interesting studies. 53% (of 1,002 total people) cited search engines as their key source for discovering new products.
Is this news? Not really. But I was interested to see how competitive email still is. I was also interested to see where social media (as a channel) resides. Social is under In-store displays and offline signs. Wow. Even though it’s fertile, this is a reminder that social still has a long road until full maturity.
Check out Search Engine Land for more stats.
Bill Sebald - Ex-big agency guy, now focused on helping small and medium sized business. I've been practicing SEO since 1998. I started the SEO practice at a major digital agency owned by eBay and helped develop SEO products for one of the largest ecommerce platforms. I'm a proud member of the Philadelphia SEO scene. I'm passionate about search, writing, UX, CRO, and psychology in marketing.
Jeff Louella
I wonder if you can start combining word of mouth and social networking. On Facebook, most people are people I know. When they post something on there, it is kinda sorta word of mouth. Isn’t it? I understand when it is Twitter or Digg and it’s not people I directly know, but Facebook for me is mostly friends and family.
Jeff Louella
I wonder if you can start combining word of mouth and social networking. On Facebook, most people are people I know. When they post something on there, it is kinda sorta word of mouth. Isn’t it? I understand when it is Twitter or Digg and it’s not people I directly know, but Facebook for me is mostly friends and family.
Steve
hi Bill,
Steve
I think there’s a difference between the implication of your title and your first paragraph.
Your title is about how people “find products”… which I took to mean, how do I find a new laser printer if my old one breaks…
In your post you talk about “discovering new products” which to me implies hearing about something I was unfamiliar with (and thus is new)…
So is this how people “find stuff” they’re looking for, or become aware of and “discover” new stuff they’ve never heard of before?
Does this make sense, or am I just dense.
Steve
hi Bill,
Steve
I think there’s a difference between the implication of your title and your first paragraph.
Your title is about how people “find products”… which I took to mean, how do I find a new laser printer if my old one breaks…
In your post you talk about “discovering new products” which to me implies hearing about something I was unfamiliar with (and thus is new)…
So is this how people “find stuff” they’re looking for, or become aware of and “discover” new stuff they’ve never heard of before?
Does this make sense, or am I just dense.
Bill Sebald
@Steve
Good point. I updated the title. There’s enough confusion already in my writing
Bill Sebald
@Steve
Good point. I updated the title. There’s enough confusion already in my writing
Jim Caruthers
I’m shocked that catalogs are still alive in this poll. Hopefully the sample size was diverse – I haven’t looked at a catalog in a decade.
Jim Caruthers
I’m shocked that catalogs are still alive in this poll. Hopefully the sample size was diverse – I haven’t looked at a catalog in a decade.
lorne
Has anyone seen an updated version of this (or something like it)?
Thanks,
LT