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How Do Most Consumers Discover Products? Still Search!

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ATG (a large commerce platform) just put out some interesting studies. 53% (of 1,002 total people) cited search engines as their key source for discovering new products.

Is this news? Not really. But I was interested to see how competitive email still is. I was also interested to see where social media (as a channel) resides. Social is under In-store displays and offline signs. Wow. Even though it’s fertile, this is a reminder that social still has a long road until full maturity.

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ATG - online shopping study

Check out Search Engine Land for more stats.



    Comments

    The comments are do-follow. However, any comments that use keyword anchor text as the name will be removed.

    1. Jeff Louella
      November 1, 2010

      I wonder if you can start combining word of mouth and social networking. On Facebook, most people are people I know. When they post something on there, it is kinda sorta word of mouth. Isn’t it? I understand when it is Twitter or Digg and it’s not people I directly know, but Facebook for me is mostly friends and family.

      Reply


    2. Jeff Louella
      November 1, 2010

      I wonder if you can start combining word of mouth and social networking. On Facebook, most people are people I know. When they post something on there, it is kinda sorta word of mouth. Isn’t it? I understand when it is Twitter or Digg and it’s not people I directly know, but Facebook for me is mostly friends and family.

      Reply


    3. Steve
      November 3, 2010

      hi Bill,
      I think there’s a difference between the implication of your title and your first paragraph.
      Your title is about how people “find products”… which I took to mean, how do I find a new laser printer if my old one breaks…
      In your post you talk about “discovering new products” which to me implies hearing about something I was unfamiliar with (and thus is new)…
      So is this how people “find stuff” they’re looking for, or become aware of and “discover” new stuff they’ve never heard of before?
      Does this make sense, or am I just dense. :) Steve

      Reply


    4. Steve
      November 3, 2010

      hi Bill,
      I think there’s a difference between the implication of your title and your first paragraph.
      Your title is about how people “find products”… which I took to mean, how do I find a new laser printer if my old one breaks…
      In your post you talk about “discovering new products” which to me implies hearing about something I was unfamiliar with (and thus is new)…
      So is this how people “find stuff” they’re looking for, or become aware of and “discover” new stuff they’ve never heard of before?
      Does this make sense, or am I just dense. :) Steve

      Reply


    5. Bill Sebald
      November 4, 2010

      @Steve

      Good point. I updated the title. There’s enough confusion already in my writing :)

      Reply


    6. Bill Sebald
      November 4, 2010

      @Steve

      Good point. I updated the title. There’s enough confusion already in my writing :)

      Reply


    7. Jim Caruthers
      November 4, 2010

      I’m shocked that catalogs are still alive in this poll. Hopefully the sample size was diverse – I haven’t looked at a catalog in a decade.

      Reply


    8. Jim Caruthers
      November 4, 2010

      I’m shocked that catalogs are still alive in this poll. Hopefully the sample size was diverse – I haven’t looked at a catalog in a decade.

      Reply


    9. lorne
      August 2, 2012

      Has anyone seen an updated version of this (or something like it)?

      Thanks,

      LT

      Reply