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Why I Think SEO Is Marketing

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I was recently asked in an email why I consider SEO a marketing channel. Among several things, good marketing and advertising work to get messages out about the value of an item, and provide you with information. Most subscribe to this definition. Marketing helps those who are interested see if they really want and need it, and helps inform producers.

So does Google.

SEO helps those people who have interest, and are qualified enough to make a digital inquirey, find this information. SEO also helps create that two way, open engagement that more people are expecting of the maturing internet.

I work with a lot of huge brands, typically in the ecommerce space. It all holds very true for them. Doing SEO work is about caring for the customer more than the product. Hopefully the product was made with an audience segment in mind; SEO is bridging the gap using the internet’s elected hub – Google.

Yes. It’s textbook marketing taking you back to college. But it’s breathing on land now, and doesn’t require gills. The nervous system hasn’t changed. The song remains the same.

Once you make the site technically crawlable and findable, you need to make it work. Sure, you can pass it off to merchandisers or usability or any other group that should have an interest in what to do with the search traffic you deliver, but they won’t know what brought them there like an SEO will.

As far as I’m concerned, marketing is part of the broader definition of SEO in the modern age, still keeping it your most powerful acquisition channel by far… If done right.



    Comments

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    1. Jeff Louella
      February 2, 2011

      “Once you make the site technically crawlable and findable, you need to make it work.” Ah, the non marketing part of SEO.

      Reply


    2. Jeff Louella
      February 2, 2011

      “Once you make the site technically crawlable and findable, you need to make it work.” Ah, the non marketing part of SEO.

      Reply


    3. Rick Cooper
      February 2, 2011

      Yeah but we have a decade of SEO data and experience on how to make it crawlable. Today it’s actually harder to make a site that Google can’t crawl, with very few exceptions.

      I agree that the heart of SEO has matured.

      Reply


    4. Rick Cooper
      February 2, 2011

      Yeah but we have a decade of SEO data and experience on how to make it crawlable. Today it’s actually harder to make a site that Google can’t crawl, with very few exceptions.

      I agree that the heart of SEO has matured.

      Reply


    5. Kirsty
      February 6, 2011

      Yeah, SEO is marketing because it is a process to do something to make your site or client site on the top of Search Engine. And it helps especially new sites to be crawled or cached by their crawlbot.

      Reply


    6. Kirsty
      February 6, 2011

      Yeah, SEO is marketing because it is a process to do something to make your site or client site on the top of Search Engine. And it helps especially new sites to be crawled or cached by their crawlbot.

      Reply


    7. 4dable
      June 28, 2011

      Yes of course it’s marketing. Anytime you can get in front of thousand of people without a commercial or advertising it’s a good thing. It also makes your company look reputable being in a place where people are looking naturally. SEO is going to be very important in the coming years, more then it is now.

      Reply


    8. 4dable
      June 28, 2011

      Yes of course it’s marketing. Anytime you can get in front of thousand of people without a commercial or advertising it’s a good thing. It also makes your company look reputable being in a place where people are looking naturally. SEO is going to be very important in the coming years, more then it is now.

      Reply


    9. Lisbeth Boursiquot
      July 5, 2012

      Exceptional advice as usual.

      Reply