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Google’s New +1 Product One-Ups Facebook’s Like Button

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Google, always trying to push social search (despite early missteps), has a good one here.  The new +1 button, rolling out now (when you’re logged into your Google account and choose to opt into the experiment) lets searches know how popular a listing is, ala StumbleUpon’s plugin.

After speaking with Google, this is not yet affecting rankings or quality score, but they said it will.  Straight from a product manager’s mouth.  He couldn’t tell me when – they need to evaluate, I’m sure.

But this is a useful thing to reinforcing CTR on a brand, not to mention owning more search engine result page real estate.  Thanks to social additions, my listing now pushes other sites below the fold even more than before.  If I own a few top listings, I can ultimately “black out,” or push a fourth or fifth under the fold:

Is it like Facebook’s Like button?  Definitely, especially since soon you’ll be able to add a +1 widget to your websites.  But this has something Facebook doesn’t have… the ability to “like” something in Google results.  That’s pretty big.

More info here.

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