I’m a firm believer that social media has very few – if any – actual rules (and minimal “best practices”). Somehow many companies are still sitting and waiting for other companies to try something first. They spend so much time watching and not doing. Reading recipes and not cooking. Worrying so much about the returns that they don’t dip their toe.
This not a good plan. What works for others may not work for you, even if it seems like an obvious match. That’s about the only thing I’ve ever picked up watching others engage in social media.
If you are one of those companies who think what others do will determine your appropriate steps, Flowtown released this infographic that might help you realize just how behind you are. Granted, this doesn’t really speak to strategy, just platform usage, but it’s indicates that after the last 3-5 years, social has pretty much validated itself as worth continuing.