I love when clients ask, “What keywords am I ranking for?”
Well, unless you’re ranking for a keyword, and people are clicking through (where I can see it in your analytics), I have no idea. I suppose I could do a few hours of keyword research and run that through a rank checker to see if you’re in contention. Or I could use SEMrush.
SEMrush is a great tool, with a lot of keyword data for both PPC and SEO. Basically they create their own ranking index of the web. And, they’re pretty accurate. It’s great as a competitive tool – enter in a competitor and check out what they’re ranking for. This is eye-opening for several reasons. With estimated volume along with each keyword, it’s great to illustrate keywords you’re not optimizing for (and maybe should be).
It does a few other “nice to have” things, like providing quick snapshots of competitors in Google. Granted, you could do this yourself pretty quickly with your own Google search, but SEMrush gives you a decent .csv output. I also like the competitive ad review feature (helps you figure out how your ad copy stacks up with your competitors).
This tool has been out for a while, though I’m always surprised how underutilized it is. Give it a spin.