So if these small businesses are not allowed to build offsite backlinks to their sites or are penalized for doing so, they will disappear from search results, and no one will be able to find them. Thus the depth and breadth of search results will be diminished and Google itself will have poorer results. Companies who provide great services but who are bad at writing and putting content on their sites will not be found. Only larger businesses who can afford a ton of content writers will be high in the results.

Already it seems harder to find things that were easy to find before Penguin, and Google search results seem in a bit of a mess now. I found myself searching with Yahoo the other day, trying to find a local company whose name I couldn’t remember. It’s been years and years since I searched with Yahoo. But there was the company I needed in Yahoo’s results and they were no where to be found in Google. They must have been lost in the Penguin update. So Penguin has already hurt Google if people have to turn to Yahoo to find what they need.

So if these small businesses are not allowed to build offsite backlinks to their sites or are penalized for doing so, they will disappear from search results, and no one will be able to find them. Thus the depth and breadth of search results will be diminished and Google itself will have poorer results. Companies who provide great services but who are bad at writing and putting content on their sites will not be found. Only larger businesses who can afford a ton of content writers will be high in the results.

Already it seems harder to find things that were easy to find before Penguin, and Google search results seem in a bit of a mess now. I found myself searching with Yahoo the other day, trying to find a local company whose name I couldn’t remember. It’s been years and years since I searched with Yahoo. But there was the company I needed in Yahoo’s results and they were no where to be found in Google. They must have been lost in the Penguin update. So Penguin has already hurt Google if people have to turn to Yahoo to find what they need.

Sometimes I wonder if I’m missing the point altogether.

Sometimes I wonder if I’m missing the point altogether.

It’s quite an issue for Google to be faced with coming up with a solution to people ‘manipulating’ page rank. Things have been this way out of necessity. However, I bet if you asked Google to define what is relevant for a search term, they’d have a tough time doing it.

Considering things like context and what constitutes positive or negative opinions would be a really tough ask.

It’s the best search engine we’ve got. I’m grateful. Me and 97% of other Australians (apparently) seem to think so too.

It’s quite an issue for Google to be faced with coming up with a solution to people ‘manipulating’ page rank. Things have been this way out of necessity. However, I bet if you asked Google to define what is relevant for a search term, they’d have a tough time doing it.

Considering things like context and what constitutes positive or negative opinions would be a really tough ask.

It’s the best search engine we’ve got. I’m grateful. Me and 97% of other Australians (apparently) seem to think so too.