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Once upon a time, the prince of SEO, Matt Cutts, said that only a small percentage of web links are nofollowed, and we shouldn’t pay much attention to it.
I must only be surfing that small portion of the web because I rarely see external “editorial” links that are followable anymore. I think it’s sad. Many of these are the editorial links Google originally built an algorithm around, but simply failed to measure the link graph for a publisher’s intent.
Google. What have you done???
So I have questions for all you bloggers, webmasters, spammers, etc:
The major blog and social media platforms nofollow all posted links by default. They blame spam, but in this automated world, where they press a button to spam 10k blog comments, is the nofollow really deterring anyone?
We’ve been told that Page Rank scultpting doesn’t work anymore, but are some of us still concerned with leaking Page Rank? Or have the other signals stepped up to pick up where Page Rank leaves off?
Does having a lot of nofollows signal to Google that you care about them not misunderstanding your endorsement, or does it signal that you really don’t care who you link to?
Or do you think the nofollow is being counted (somewhat) by Google now anyway, and it doesn’t really matter?
Personally, I leave this blog dofollow. I get a lot of spam that gets caught either by my spam script, or by my own eye. It’s not difficult to moderate – in fact, it’s actually fun. I see the comments and get a chance to contribute to the conversation. My old company used to moderate comments for the NFL and other leagues; it was quite managable. In the past I had clearly marked rules and regulations for my own sites, where I would clearly state what kind of comments and guest posts I would allow (or turn on the “dofollow” for). If someone gave enough of a damn to leave me a comment and engage me, I’d like to see them get a little token of my appreciation.
I think the whole nofollow thing is a Google protocol that has gotten out of hand, and in light of Pandas and Penguins, I think we need these good editorial links back. I think we need a fundamental shift in this industry, but I don’t have the voice to declare it.
What do you think?