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Teaching Your Kids About The Birds And The Bears

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Penguin and PandasA bit of a rant here.  At the risk of putting my credibility on the line, I can honestly say i don’t know for certain how to get better rankings post Penguin and Panda.  I know others secretly say this as well.  It was easy there for a while – I was almost willing to slap the guarantee sticker on my services.  But the flux right now is completely ridiculous.  The Google Dance is bad.  I have no doubt we’ll figure it out soon, but in the meantime…

I think Google needs an intervention. I just want to shake them and scream, “help me help you!” 

How many posts do you see now titled “How to recover / beat / game Google post-Penguin or post Panda?”  Did you ever read one?  The popular ones are rehashes of the traditional ways of clean SEO.  Last night I met some great people from Microsite Masters (at the Philadelphia SEO Grail) who have claimed they’ve seen other sites recover from Penguin, and after explaining how, it sure wasn’t by the fluff that these other posts have been feeding.  They went into detail.  I believed them.  I sure don’t believe the generic, recycled drivel my Twitter feed is being bombarded with.   I’ve actually recovered from some Penguin stuff myself – again, not by the way people would expect if all you read is the SEO “content for content’s sake”.  

As an industry, there’s a lot of us who are really guilty of patting ourselves on the back, playing the ego game, writing for content’s sake, and not being transparent.  This is an industry born in the trenches with new students appearing everyday.  The vets know how to look past the “characters” but it’s far from evident to the newbies.  I saw a great character last night at my SEO event; many of us in the room enjoyed watching him jump around, but we weren’t going to let his vocal misinformation permeate with the newbies in the room.  It was a good feeling of unity and what I think is really required from SEO’s to continue growing.  Now’s your chance to put your stake in the ground and have a persona, if it doesn’t have value, it won’t last.

I urge you to start writing content that actually is either 1) actionable, 2) a strong opinion, or 3) proven to some degree.  Teach your readers (kids) the things you’ve done to recover, not what you think the answer is.  At least be transparent with them and say you don’t know, or you haven’t recovered yet.  Do your part not to litter the SEO stream.

This goes for presenters as well.  

Thank you for listening.  I feel better now:
 


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    Comments

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    1. Stephen Hamilton
      June 22, 2012

      Couldn’t agree more with your assertion there is a lot of unproven fluff getting publicity.

      But mostly, I wanted to give the video two thumbs up for including the link to Clark Griswold losing it! :)

      Reply


      • @billsebald
        June 22, 2012

        Can’t go wrong with a Clark Griswold clip! From when Clark Griswold was at his best.

        Reply


    2. Stephen Hamilton
      June 22, 2012

      Couldn’t agree more with your assertion there is a lot of unproven fluff getting publicity.

      But mostly, I wanted to give the video two thumbs up for including the link to Clark Griswold losing it! :)

      Reply


      • @billsebald
        June 22, 2012

        Can’t go wrong with a Clark Griswold clip! From when Clark Griswold was at his best.

        Reply


    3. Stuart McHenry
      July 2, 2012

      I love a good rant every once in a while.

      You are so right when it comes to blog post and social media in public. So many SEO’s seem to keep it clean while some real juicy stuff works that they don’t speak about.

      Reply


    4. Stuart McHenry
      July 2, 2012

      I love a good rant every once in a while.

      You are so right when it comes to blog post and social media in public. So many SEO’s seem to keep it clean while some real juicy stuff works that they don’t speak about.

      Reply


    5. Nick Ker
      August 2, 2012

      Good rant – let it all out, brother. We need more ranters and SEO vigilantes to call bullsh*t when it needs to be done.

      I had been on a string of rants at just about the time Penguin rolled out, most of which had to do with “seriously, stop trying to trick Google”. The Penguin timing couldn’t have been better for me.
      I have to admit my title is sort of spammy on my own “recovery” post. It is actually more about recovering from keyword and webspam addiciton than recovering from penalties – admit you have a problem, etc. So yeah, it is a rehash, too. I figured if I can preach a little to those who were looking for an easy way out from their easy way up that went bad, then it was worth the slightly misleading title.

      And yes, it looks like the Google Dance is now a dance-a-thon.

      “Hallelujah… Holy sh*t!”

      Reply


    6. bjorn
      September 28, 2012

      Agreed that there have been a lot of changes in how google does things but if one follows the basic guidelines set by the search engines then there should not be any problem.

      There have been a lot of changes but the general rules are still the same provide great contents build non-spammy and natural linkbuilding properly optimize the site then there should not be any problems.

      Reply