Comments on: Search Marketing Content Vs. Digital PR

By: Rick Noel

Rick Noel — Thu, 08 Nov 2012 14:38:53 +0000

Very well put Bill. My experience is similar in terms of ending up in eHow or Yahoo! answers by using Google as the roadmap to answer dozens of very specific questions I encounter in my life each week. Find answers with this kind of ease makes life better. I am grateful to learn how to get the menu of my kids wireless phone navigation from Spanish back to English and to learn what some setting on my video camera is since the product manual from manufacturer doesn’t address the blinking icon in my view finder. I too am grateful to Google and those long tail publishers. How to splice in a trailer hitch wiring system to my cars system without frying the on-board computer. This kind of long tail, how to content makes Google my “Oracle of Delphi” directing me the corner of the Internet that can answer my specific question, once, precisely when I need the answer. My most popular blog post of over 100 posts is a simple post with video that answers the question of how to add a facebook button to your website. Who would of thunk. The other post on .xxx TLD gets a lot of traffic, though for the wrong reasons The key to conversion is to make sure the questions that you are answering will result in kind of visitors that you want to and are likely to enter your funnel. Thanks for sharing.

By: @billsebald

@billsebald — Wed, 15 Aug 2012 15:01:26 +0000

Dear eHow’s SEOs, I’m sorry. Blame Google. BTW, I can be bought (just sayin’).

By: Ian Howells

Ian Howells — Wed, 15 Aug 2012 13:16:18 +0000

You now rank #1 for “how to fix low volume issues of a Fender Twin” instead of an article actually giving an answer.

Way to ruin the internet, Sebald.

By: Anthony D. Nelson

Anthony D. Nelson — Tue, 14 Aug 2012 17:50:00 +0000

I agree with you on the usefulness of eHow and Livestrong. When you have a specific problem and find an article written for your exact issue, you are thankful. I get annoyed when I don’t see much difference between two articles that are 80% similar in nature, but have come to grips with it because I do still click on the results in the SERPs, knowing what to expect.

I think part of the reason Demand Media gets such a bad rep for their SEO strategy is that us other SEOs can’t compete with their level of content production.

The removal of the homepage would be a funny thing for them to test.

By: Joel

Joel — Tue, 14 Aug 2012 17:22:46 +0000

It’s all becoming blurred lines to me, to be honest. Digital PR. Content marketing. Long tail search marketing. Isn’t the goal at the end of the day to be answering pain points no matter what you’re producing? And if you’re known for producing content that answers those long tail questions (‘ala LIVESTRONG), isn’t that a content strategy too?

I like that you give a couple thumbs up to Ehow, there’s absolutely still a place for this kind of content on the web.

By: @billsebald

@billsebald — Tue, 14 Aug 2012 16:46:52 +0000

Thanks Zeph, and I don’t think I properly thanked you for the drink at Mozcon. I owe you one.

By: Brandon Dudley

Brandon Dudley — Tue, 14 Aug 2012 13:38:00 +0000

I really enjoyed this posts. I often feel like ehow and the like often catch a bit too much flack. I know many times that those sites have been handy. Digital Pr is helpful for many clients but quality content will be crucial for both search and is the crutch to making digital PR work.