Comments on: Link Building With Your Sales Force http://www.greenlaneseo.com/blog/2012/12/link-building-with-your-sales-force/ Just another WordPress site Tue, 14 May 2013 14:51:50 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Ted Gregory http://www.greenlaneseo.com/blog/2012/12/link-building-with-your-sales-force/#comment-964 Ted Gregory Mon, 18 Feb 2013 11:35:23 +0000 http://greenlaneseo.com/blog/?p=1426#comment-964 Good point, Bill! I’ve carried this idea, but still it’s an issue to make the sales team understand the benefits.

I’m going to make a presentation and try to deliver the idea. I’m also convinced that the idea of adding personal unique tracking tales will work good. If you want, we can try to discuss this.

]]> By: Sean http://www.greenlaneseo.com/blog/2012/12/link-building-with-your-sales-force/#comment-963 Sean Thu, 20 Dec 2012 15:37:57 +0000 http://greenlaneseo.com/blog/?p=1426#comment-963 Nice post Bill.

I’ve worked with quite a few sales people but unfortunately have never had the opportunity to get them to do any SEO or marketing.

A couple of skills that I have noticed would help:

Silver tongued and extroverted (in the main) – Their day job revolves around selling a product or service. Give them a target (as you mentioned) in terms of outreach and watch them go (probably worth doing a little training first…)

Decent contact list (usually) – So they know every company within a your niche? Sounds like a foot in the door to me :)

Tenacity – Struggling to hit numbers? Want to quit and do something else? Good sales people will have both the tenacity and the problem solving ability to work around why things aren’t working properly.

Might be time to hire some sales people for our outreach department!

]]> By: Don Rhoades (@TheGonzoSEO) http://www.greenlaneseo.com/blog/2012/12/link-building-with-your-sales-force/#comment-962 Don Rhoades (@TheGonzoSEO) Thu, 20 Dec 2012 14:59:11 +0000 http://greenlaneseo.com/blog/?p=1426#comment-962 Bill, this type of educating of sales/accounts people makes perfect sense. They are ALL stakeholders of success, so should be treated as such. A couple of articles from last year compliment this pretty well.

http://www.lunametrics.com/blog/2011/11/29/link-building-tip-maximizing-link-love-stakeholders/ by Reid Bandremer
and
http://searchengineland.com/terrify_executives_linkbuildin-101065 by Conrad Saam

Thanks for this!

]]> By: Jason http://www.greenlaneseo.com/blog/2012/12/link-building-with-your-sales-force/#comment-961 Jason Thu, 20 Dec 2012 03:42:48 +0000 http://greenlaneseo.com/blog/?p=1426#comment-961 Good work on this post Bill. Getting SEO buy in from a sales force focused on their own numbers would seem to be a tough proposition. Without paying extra incentives, its crucial to reshape the mindset and demonstrate the ways the salesperson can benefit from online marketing.

In addition to setting up alerts and answering questions, using email to help with outreach and drip, utilizing the company’s web content for their social networks and email, and as a resource for prospective clients can also be a good way to get more support for online marketing efforts and build more links.

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