Building Links With Content Refresh
I enjoy footprints, advanced operators, and link building with content. I like the personalized, conversational nature of the link building I do. Though not fast, it’s fun and very impactful. It’s like a cannon versus an AK47.
Naturally I was drawn to broken link building. Garret French’s ridiculously cool Broken Link Building tool is a great resource. While some are great at this, my success rate is unfortunately low with this tactic. My assumption is that the resources are usually so old (hence, the link breaks because it’s abandoned) that the webmaster doesn’t even care that it’s broken. Thus, no response from the webmaster following my inquiries.
But they do seem to respond more often when they have wrong information on their site.
I’ve always been able to use the Broken Link Building tool to get content ideas and find good blogs, but thought, “instead of fixing the link by suggesting my own content, why not produce content that fixes a bloggers on-page content.”
Time Is The Enemy Of Information
In time, things become outdated. Data refreshes. Ideas expire. Studies prove other studies wrong. Trends, interests, and feelings change. The problem with the web is that you’re hard-pressed to keep your website 100% current. How often have you searched for the answer to a question to find a 4 year old, out-dated article? Google does a poor job with QDF, and simply needs help with detecting the latest, most accurate information.
That’s where this tactic kicks in.
Each of my clients (or past employers) is an expert in something. Once I figure out what these strengths are, and identify who can write the content, I search for sites that have wrong information.
Here’s a couple opportunities I was able to “refresh” with this tactic:
- 5 great iOS apps that help you manage your time (updated a 4 year old article with something much current. 2 of the apps were not even in the App Store anymore).
- Fracking does not cause groundwater contamination (one site had this claim, where an article we produced had proof of Marcellus Shale region contamination from fracking results).
Each new article we placed had a link to our site either in the byline or in the body itself. This tactic works great with a content strategy. Throw the results into Buzzstream and you’re on your way.
Introducing The Outdated Content Finder
I like this idea so much I wanted a tool that could quickly find these opportunities. I asked Mike Angstadt, a great Philadelphia developer and SEO, if he thought he could help me build it. In 24 hours, the Outdated Content Finder was born. Mike is the man, so hit him up on Twitter.
Give it a spin. Click the logo below:
It’s still in beta, and will grow to include more features. I’d love your feedback in the comments below.
- A Link Building Tactic (On The Back Of Brand Equity) August 24, 2015
- Mobile SEO – Beyond Mobilegeddon and Into the Future of Mobile Search August 21, 2015
- How Mission Marketing Can Improve Your SEO July 2, 2015
- How to Find Old Redirect Opportunities & Reclaim Links (w/The WayBack Machine) June 22, 2015