I do a lot of thinking about web marketing, since the guerrilla days of 10 years ago. I’m a searchaholic. For some reason, search engines’ role in the entire internet fascinates me.
I spend most my time working with TrueAction as an eCommerce SEO Manager, or working on my own sites. I have also been running consulting services on and off now for nearly a decade. Working with major online/offline brands offers unique rewards and challenges.
I look at SEO in a very modern, progressive way. Though I’ve been doing this for 10 years (and began my SEO life on the technology side of things), I take a marketing stance today. With marketing comes philosophy, and mine is “optimize for search engines on behalf of the users.” As search engines grow, so should SEO. At their core, a search engine is not just about relevance, but about value and satisfying the intent of a question. Today, I firmly believe that SEO is about helping to provide these answers. Or at least providing the proper cues. SEO 2.0, or whatever cute name we want to give it, must incorporate the social computing space, offline channels, and any media where groups exist.
