Greenlane’s Podcast Picks

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Many members of the Greenlane team are commuters. Traveling thirty minutes or more to the office has created avid podcast listeners out of many of us looking to make the most of our time spent stuck behind the wheel. Keeping true to our “Always Keep Learning” spirit, we’ve internally listed out a few of our favorite podcast episodes. Some are marketing related, and some simply inspire the mind. I thought it might be a good to share this on the blog so you can find some new sources of audible digital marketing information. Let us help optimize your listening time.

catfishing

The Big Three: Reverse Image Search Tools Compared

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If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.

Greenlane Finds Talent and Fun at NET/WORK Philly

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On February 23rd, Greenlane Search Marketing excitedly attended NET/WORK Philly at the Filmore in Northern Liberties. This tech jobs fair was hosted by Technical.ly and featured dozens of amazing companies coming together to network, advertise and of course: recruit new talent! From 1pm to 6pm the Filmore was packed full off businesses and professionals sharing their love of the industry and careers in tech. We had so much fun connecting with other agencies and meeting talented job seekers. The fair also hosted terrific seminars focusing on career and dev subjects. So not only could you network, you could learn something too!

Review of Linkody

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The link management function isn’t new to the SEO space. Many tools do it already, like Buzzstream and Raven – and they do it quite well. Additionally, link discovery is an existing feature of tools like Open Site Explorer, yet this is an area where I see opportunity for growth. I love the idea of these ‘new link’ reports, but honestly, haven’t found anything faster than monthly updates. I know it’s a tough request, but I mentioned this to François. By tracking “as-it-happens” links, you can jump into conversations in a timely manner, start making relationships, and maybe shape linking-page context. You might even be able to catch some garbage links you want to disassociate yourself from quicker.

Review Of Visual Link Explorer

Before starting this review, I want to highlight some good prospecting by Razvan Gavrilas. He read a comment I left on a post from Seer about data visualization and Google Fusion Tables, and reached out to me (for those who disagree with me about the power of comments, here’s more proof of value). Razvan emailed me through one of my e-mail accounts, to which I unwisely mistook as being a vendor looking to pitch.  He then hit me on Twitter, to which I unwisely ignored thinking it was also a vendor pitch. He then added me on Linkedin, and finally got my attention. His persistence was impressive, and my ignorance was shameful. I wish I had taken notice sooner, as he was offering me a demo of a really incredible tool. Semi-serendipitously, I offered to do a review, and recommended the company to a few of my friends, one of which was Mike King who also shared it – he has much more amplification than I do. This is more proof that persistent, smart, personal outreach may not be scalable, but it’s still incredibly powerful.  Now, on to the review…

cognitiveSEO logo

I’m a very-right brained, visual person. I really like data visualization. The critique I left on the Seer blog about Google Fusion Tables was that the functionality wasn’t there to click through and look at specific data points. As an answer to that, the Visual Link Explorer by Cognitive SEO was born. In addition to the Visual Link Explorer, my demo gave me a huge array of link slicing tools, with a lot of filters and features. Unlike many link tools predecessors, this toolset was clearly created to serve the masses who may each be looking to gather different link metrics. On many reports you can filter on link strength, citation flow, count, etc. Also unlike some simpler link reporting and analysis tools, there’s a learning curve here. But like any robust analysis tool (like Omniture for instance), it may take some time to learn this platform. I see this being valued more by the enterprise agencies or in-house SEOs who are held to higher reporting and analysis standards.

I tinkered. I created a campaign and ran an audit on my company’s services domain and another Philadelphia SEO company’s domain. I already had a fair sense of their linking tactics – they have a lot of exact match anchor footer links embedded in clients’ websites. I wanted to see how the two link profiles compared. The campaign wizard prompted me through the initial steps (where I deepened the data pull), and returned massive digital reports within 7 minutes (which the system then saves for immediate review later). That was impressive considering how slice and diced data I had at my fingertips, right in my browser.

So jumping into the new Visual Link Explorer feature specifically, this was really the most impressive of all. A fully navigable, functional, clickable visualization of my link graph:

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Link Data Link Visual Explorer

Now here’s the comparison of my SEO competitor, which was just as easy to pull up:

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Competitor Links

Right off the bat it’s pretty clear that we have two completely different link building, content marketing, and site architecture strategies.  By examining the cluster above, I confirmed what I suspected about my competitor. They have hundreds of links pointing directly to their homepage, with very little variation of exact match anchor text – terms like Philadelphia SEO Company, and Philadelphia SEO. Surprisingly, while Google spanked a lot of this with the Penguin updates, this company still remains strong for these keywords. They rank very well, and this visualization helps me recognize (in seconds) their exemption, and possibly put together a plan to match them at their own game. In my opinion, that’s the biggest value of data visualization – the ability to “snapshot” the landscape quickly, and start driving actionable strategies. With a lot of clients or busy days, this is incredibly important.

Zooming into the interactive interface, I’m able to see links much closer (the scroll wheel on the mouse is heavenly for this).  I’m also able to toggle Link Trust Flow, Domain Trust Flow, Link Citation Flow, Domain Citation Flow, and Link Rating.  I’m able to click through each of the data points to get more information (in the form of a knowledge box), a fix for one of my biggest criticisms of other data visualization tools:

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Visual Link Explorer - closeup

It’s really pretty amazing, and I’m just tapping into it.  My only criticism is (and I shared this with Razvan) is its missing some definitions, and by that I mean, clearly descriptive labels of what all the amazing data means. Novice link builders will get lost in this data, so I’d like to see it maybe cater to them more. This is a powerful tool and should be clearer so all SEO clients can benefit from an empowered (and fully comprehending) SEO service provider.

I would be shocked if this doesn’t quickly become part of an SEOs regular arsenal.

More coming soon – I’m going to create a video tour hopefully soon.  In the meantime, to see some of the other reports from Cognitive SEO’s great tool, here are a few more resources:

http://cognitiveseo.com/blog/2228/visual-link-explorer-visualize-backlinks/

 

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