34 Great Beginner SEO Questions and Answers

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On January 15, 2016, I helped lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class (led by Jed Singer of Socialight Media and Professor Lawrence Duke). Joining me was the incredible Emma Still from Seer Interactive.

What Journalists Really Think of Your Linkbuilding Tactics

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Whenever I’m working on a linkbuilding campaign for a client, I’m always trying to think of it from a journalist perspective. I worked at The Daily Collegian, Penn State’s student newspaper, when I was in college, and constantly proofreading my colleague’s work for spelling and grammar errors isn’t the only thing that’s stuck with me. Lucky for me, I know people who remained in the industry who I could pester with my questions. And even luckier, they happen to be my best friends.

Google News mobile AMP

Google News Mobile Launches AMP Carousel For Headlines

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If you checked Google News on mobile today, depending on your device and location, you may have seen a pretty massive change: headlines are now contained in an AMP carousel. This is a huge change, as previously, all news stories were in a neat list. Now, we’ve got images front and center, with way less stories above the fold.

catfishing

The Big Three: Reverse Image Search Tools Compared

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If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.

kali-gets-amped-on-amp

How to get your WordPress site on AMP and Facebook Instant in 15 minutes.

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You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.

Initial Organic Search Impacts from Google’s Right Rail Ad Removal

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Google announced that they were changing the presentation of paid search ads by removing those in the right rail. As part of this shift, there would typically be three, sometimes four, ads above the organic search results, with another three ads below the organic results.

Our New AMP Timeline and Resource Page

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AMP items are flying fast and furiously. Since AMP (Accelerated Mobile Pages) has a lot of new turns coming down the pike, and because we wanted to track them internally at Greenlane, we put together an AMP timeline. Then we thought, “why not open it for everyone?”

AMP Tags in Mobile SERPs are now Live

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Are you AMP’ed? It looks like Google is rolling out AMP tags in mobile SERPs. We’ve confirmed that informational searches are starting to return pages with a new special AMP designation, complete with an AMP logo that really causes the result to stick out.

SEMrush’in Around Recap

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If you’re working in the SEO industry, you probably know about SEMrush, keyword research and competitor analysis tool that offers numerous useful features. Our very own Sean Malseed is pretty familiar with the tool since he used to work at SEMrush as Director of Strategic Development, and he recently gave a Knowledge Share focusing on three of its most useful features: Domain vs. Domain, ranking history tools, and filters. Here’s an SEMrush review and the key takeaways from his presentation!

How to Engage Your Audience Using the Skyscraper Technique

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The Skyscraper Technique is used to engage your audience with presumably the most relevant, complete and comprehensive piece of content on a given topic. The concept describes writing a piece content on a topic that’s significantly better than anything on the web – putting together research and data from prestigious sources and giving valuable inputs in the industry.

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