Imagine you’re the new agency, SEO lead, or even junior level assistant for a huge brand. You know, the kind of household brand name people know. The kind of company you read about in college or in case studies for their wicked brand recognition, reach, and authority metrics. Cool feeling, right? I remember that feeling from working with my first big client and I still get it today, seven years later. But what I don’t remember were any college courses that discussed marketing at scale. In fact, this topic still isn’t getting the blog playback that it should.
On January 15, 2016, I helped lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class (led by Jed Singer of Socialight Media and Professor Lawrence Duke). Joining me was the incredible Emma Still from Seer Interactive.
Whenever I’m working on a linkbuilding campaign for a client, I’m always trying to think of it from a journalist perspective. I worked at The Daily Collegian, Penn State’s student newspaper, when I was in college, and constantly proofreading my colleague’s work for spelling and grammar errors isn’t the only thing that’s stuck with me. Lucky for me, I know people who remained in the industry who I could pester with my questions. And even luckier, they happen to be my best friends.
If you checked Google News on mobile today, depending on your device and location, you may have seen a pretty massive change: headlines are now contained in an AMP carousel. This is a huge change, as previously, all news stories were in a neat list. Now, we’ve got images front and center, with way less stories above the fold.
If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.
You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.
Google announced that they were changing the presentation of paid search ads by removing those in the right rail. As part of this shift, there would typically be three, sometimes four, ads above the organic search results, with another three ads below the organic results.
AMP items are flying fast and furiously. Since AMP (Accelerated Mobile Pages) has a lot of new turns coming down the pike, and because we wanted to track them internally at Greenlane, we put together an AMP timeline. Then we thought, “why not open it for everyone?”
Are you AMP’ed? It looks like Google is rolling out AMP tags in mobile SERPs. We’ve confirmed that informational searches are starting to return pages with a new special AMP designation, complete with an AMP logo that really causes the result to stick out.
If you’re working in the SEO industry, you probably know about SEMrush, keyword research and competitor analysis tool that offers numerous useful features. Our very own Sean Malseed is pretty familiar with the tool since he used to work at SEMrush as Director of Strategic Development, and he recently gave a Knowledge Share focusing on three of its most useful features: Domain vs. Domain, ranking history tools, and filters. Here’s an SEMrush review and the key takeaways from his presentation!