Greenlane SEO

Let’s Play With The “Ads Above The Fold” Panda Filter

It’s hard to be frustrated with Panda filters when you do SEO that abides by the great Google Webmaster Guidelines. I’ve actually seen better results come from my main shady competitors getting their links devalued. It makes sense for Google to be going forward with this filters, as they’ve done so many times before (usually [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Let’s Play With The “Ads Above The Fold” Panda Filter

Top 10 Lists Must Die

I’ve given up reading Top 10 lists. We’re an industry that taught the world “content is king,” and we certainly practice what we preach. We’ve also read a million times that a successful way to draw a reader or search engine spiders is to use something kitschy like a top 10 list (or top 20, [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Top 10 Lists Must Die

Search Engine SPAM With Facebook (Round 2)

In early November Google promoted their ability to execute AJAX/JS to index some dynamic comments. A few years ago, Jed Singer and I did some digging to see just how well Facebook pages were crawled and indexed. The answer – not very well, but Facebook still enjoyed decent rankings for profile and brand pages alike, despite spidering [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Search Engine SPAM With Facebook (Round 2)

An Open Letter To The SEO Client

If you work in an agency or run your own consulting business, I know you’ve been frustrated. So put your tongue in your cheek, and have fun venting with me. By the way, this post was admittedly written with a few past clients in mind, in a previous life. I’ve since put myself in [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

An Open Letter To The SEO Client

Link Building 101 – I Can’t Find A Lot Of Specific Tips To Make It Approachable

I read the results of a poll last year (I wish I could source it here, but I couldn’t find it – you’ll have to take my word for it) that said only somewhere around half of all SEOs do link building. I wasn’t surprised. For many, many years, I was one who didn’t do [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Link Building 101 – I Can’t Find A Lot Of Specific Tips To Make It Approachable

Link Building 101 – It Is Hard To Sell Through To Clients

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Link Building 101 – It Is Hard To Sell Through To Clients

Link Building 101 – It Is Time Consuming

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Link Building 101 – It Is Time Consuming

Link Building 101 – It Is Confusing

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Link Building 101 – It Is Confusing

Quality Deserves Freshness, The Sequel

I remember the Quality Deserves Freshness algorithm over a year ago. This update allowed fresher content to have a better chance at ranking. For example, if you’re looking for information on SMX East, you’d want to be served the 2011 conference… not the 2010 conference. Well sometimes it worked, sometimes it didn’t. Like many people, [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

Quality Deserves Freshness, The Sequel

When Google Gives Us Lemons…

Both Avinash Kaushik and Jeff Jarvis tell us that we don’t own our sites. In fact, our visitors / customers don’t even own our site anymore. Google owns our site. Need proof? Ask your mom to name her favorite store in the mall. Then ask her to their website online. If she doesn’t use the search [...]

Post from: Bill Sebald's Greenlane SEO 2.0 Blog

When Google Gives Us Lemons…