If you checked Google News on mobile today, depending on your device and location, you may have seen a pretty massive change: headlines are now contained in an AMP carousel. This is a huge change, as previously, all news stories were in a neat list. Now, we’ve got images front and center, with way less stories above the fold.
If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.
You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.
Google announced that they were changing the presentation of paid search ads by removing those in the right rail. As part of this shift, there would typically be three, sometimes four, ads above the organic search results, with another three ads below the organic results.
Google recently announced the launch of Analytics 360 with seemingly little fanfare. (I was hoping for fireworks, or at least a few streamers so my definition of ‘little’ may be a bit off.) The newer products all revolve around the core of analytics, but show some breadth and depth of trying to reach beyond just analytics and tagging to create better ways of using the data we have been collecting.
Google Analytics has recently launched their Autotrack options – a series of plugins designed to enhance the standard tracking implementation. Sites currently using just the standard Google Analytics base snippet are likely going to see the most benefit of these plugins, but there are a couple of other issues Google Analytics is using these plugins to try and solve for (such as single-page applications and device orientation). The plugins are a way for additional data collection without an extensive custom development or making the jump (yet) to Google Tag Manager.
Sometimes you want Twitter usernames to use in a marketing campaign. Maybe for a Twitter Ad campaign or even a nefarious purpose (hey, I’m not judging!), sometimes you just need a basic list of usernames. But you don’t have the time to go to Twitter.com and copy/paste each name.
On February 23rd, Greenlane Search Marketing excitedly attended NET/WORK Philly at the Filmore in Northern Liberties. This tech jobs fair was hosted by Technical.ly and featured dozens of amazing companies coming together to network, advertise and of course: recruit new talent! From 1pm to 6pm the Filmore was packed full off businesses and professionals sharing their love of the industry and careers in tech. We had so much fun connecting with other agencies and meeting talented job seekers. The fair also hosted terrific seminars focusing on career and dev subjects. So not only could you network, you could learn something too!
Are you AMP’ed? It looks like Google is rolling out AMP tags in mobile SERPs. We’ve confirmed that informational searches are starting to return pages with a new special AMP designation, complete with an AMP logo that really causes the result to stick out.
If you’re working in the SEO industry, you probably know about SEMrush, keyword research and competitor analysis tool that offers numerous useful features. Our very own Sean Malseed is pretty familiar with the tool since he used to work at SEMrush as Director of Strategic Development, and he recently gave a Knowledge Share focusing on three of its most useful features: Domain vs. Domain, ranking history tools, and filters. Here’s an SEMrush review and the key takeaways from his presentation!