Many members of the Greenlane team are commuters. Traveling thirty minutes or more to the office has created avid podcast listeners out of many of us looking to make the most of our time spent stuck behind the wheel. Keeping true to our “Always Keep Learning” spirit, we’ve internally listed out a few of our favorite podcast episodes. Some are marketing related, and some simply inspire the mind. I thought it might be a good to share this on the blog so you can find some new sources of audible digital marketing information. Let us help optimize your listening time.
Imagine you’re the new agency, SEO lead, or even junior level assistant for a huge brand. You know, the kind of household brand name people know. The kind of company you read about in college or in case studies for their wicked brand recognition, reach, and authority metrics. Cool feeling, right? I remember that feeling from working with my first big client and I still get it today, seven years later. But what I don’t remember were any college courses that discussed marketing at scale. In fact, this topic still isn’t getting the blog playback that it should.
On January 15, 2016, I helped lead an intro to SEO session for the brilliant students of Drexel University in Philadelphia in their New Media Marketing class (led by Jed Singer of Socialight Media and Professor Lawrence Duke). Joining me was the incredible Emma Still from Seer Interactive.
If you checked Google News on mobile today, depending on your device and location, you may have seen a pretty massive change: headlines are now contained in an AMP carousel. This is a huge change, as previously, all news stories were in a neat list. Now, we’ve got images front and center, with way less stories above the fold.
If you’ve ever seen the show Catfish then you know all about Google’s reverse image search. What you may not know is that Google isn’t the only reverse image search tool when it comes to finding rogue images online.
You’ve probably seen it by now. Articles in Google search sometimes come with a fancy carousel at the top of the mobile results page, with a nifty little AMP icon. On some Facebook articles in your mobile feed, you’ll notice a tag denoting that they’re “instant”.
Google announced that they were changing the presentation of paid search ads by removing those in the right rail. As part of this shift, there would typically be three, sometimes four, ads above the organic search results, with another three ads below the organic results.
Google recently announced the launch of Analytics 360 with seemingly little fanfare. (I was hoping for fireworks, or at least a few streamers so my definition of ‘little’ may be a bit off.) The newer products all revolve around the core of analytics, but show some breadth and depth of trying to reach beyond just analytics and tagging to create better ways of using the data we have been collecting.
Google Analytics has recently launched their Autotrack options – a series of plugins designed to enhance the standard tracking implementation. Sites currently using just the standard Google Analytics base snippet are likely going to see the most benefit of these plugins, but there are a couple of other issues Google Analytics is using these plugins to try and solve for (such as single-page applications and device orientation). The plugins are a way for additional data collection without an extensive custom development or making the jump (yet) to Google Tag Manager.
Sometimes you want Twitter usernames to use in a marketing campaign. Maybe for a Twitter Ad campaign or even a nefarious purpose (hey, I’m not judging!), sometimes you just need a basic list of usernames. But you don’t have the time to go to Twitter.com and copy/paste each name.