Google recently announced the launch of Analytics 360 with seemingly little fanfare. (I was hoping for fireworks, or at least a few streamers so my definition of ‘little’ may be a bit off.) The newer products all revolve around the core of analytics, but show some breadth and depth of trying to reach beyond just analytics and tagging to create better ways of using the data we have been collecting.
Google Analytics has recently launched their Autotrack options – a series of plugins designed to enhance the standard tracking implementation. Sites currently using just the standard Google Analytics base snippet are likely going to see the most benefit of these plugins, but there are a couple of other issues Google Analytics is using these plugins to try and solve for (such as single-page applications and device orientation). The plugins are a way for additional data collection without an extensive custom development or making the jump (yet) to Google Tag Manager.
Sometimes you want Twitter usernames to use in a marketing campaign. Maybe for a Twitter Ad campaign or even a nefarious purpose (hey, I’m not judging!), sometimes you just need a basic list of usernames. But you don’t have the time to go to Twitter.com and copy/paste each name.
On February 23rd, Greenlane Search Marketing excitedly attended NET/WORK Philly at the Filmore in Northern Liberties. This tech jobs fair was hosted by Technical.ly and featured dozens of amazing companies coming together to network, advertise and of course: recruit new talent! From 1pm to 6pm the Filmore was packed full off businesses and professionals sharing their love of the industry and careers in tech. We had so much fun connecting with other agencies and meeting talented job seekers. The fair also hosted terrific seminars focusing on career and dev subjects. So not only could you network, you could learn something too!
Are you AMP’ed? It looks like Google is rolling out AMP tags in mobile SERPs. We’ve confirmed that informational searches are starting to return pages with a new special AMP designation, complete with an AMP logo that really causes the result to stick out.
If you’re working in the SEO industry, you probably know about SEMrush, keyword research and competitor analysis tool that offers numerous useful features. Our very own Sean Malseed is pretty familiar with the tool since he used to work at SEMrush as Director of Strategic Development, and he recently gave a Knowledge Share focusing on three of its most useful features: Domain vs. Domain, ranking history tools, and filters. Here’s an SEMrush review and the key takeaways from his presentation!
In my role, I feel like I consistently get asked this question, “where is traffic going on my website?” From junior level marketing assistants to C-suite level marketing executives, the question is standard fare; and as a marketing professional I can assure you that you will want to know the answer! While this report can simply be pulled from Google Analytics, the data can be a bit buried.
The Skyscraper Technique is used to engage your audience with presumably the most relevant, complete and comprehensive piece of content on a given topic. The concept describes writing a piece content on a topic that’s significantly better than anything on the web – putting together research and data from prestigious sources and giving valuable inputs in the industry.
Here at Greenlane, we’ve even got a dedicated crawling computer (named R2D2!) with a super-pumped-up install of Screaming Frog that can go as fast and hard as an IT team lets us. And they often tell us to have at it… when the site isn’t busy. Which is usually like 4:30 in the morning on Sunday. Which really interferes with my long-standing whiskey and sleeping plans. So in order to preserve our sanity, we built a way to schedule crawls automatically: Punctual Frog.
Site speed has been a huge factor these last few years and we have seen the ramifications of a slow site. Many SEOs have relied on Google Pagespeed Insights to gauge our site’s performance, but I believe we shouldn’t just rely on Google’s tool for the whole picture on site speed.