If you’re working in the SEO industry, you probably know about SEMrush, keyword research and competitor analysis tool that offers numerous useful features. Our very own Sean Malseed is pretty familiar with the tool since he used to work at SEMrush as Director of Strategic Development, and he recently gave a Knowledge Share focusing on three of its most useful features: Domain vs. Domain, ranking history tools, and filters. Here’s an SEMrush review and the key takeaways from his presentation!
In my role, I feel like I consistently get asked this question, “where is traffic going on my website?” From junior level marketing assistants to C-suite level marketing executives, the question is standard fare; and as a marketing professional I can assure you that you will want to know the answer! While this report can simply be pulled from Google Analytics, the data can be a bit buried.
The Skyscraper Technique is used to engage your audience with presumably the most relevant, complete and comprehensive piece of content on a given topic. The concept describes writing a piece content on a topic that’s significantly better than anything on the web – putting together research and data from prestigious sources and giving valuable inputs in the industry.
Here at Greenlane, we’ve even got a dedicated crawling computer (named R2D2!) with a super-pumped-up install of Screaming Frog that can go as fast and hard as an IT team lets us. And they often tell us to have at it… when the site isn’t busy. Which is usually like 4:30 in the morning on Sunday. Which really interferes with my long-standing whiskey and sleeping plans. So in order to preserve our sanity, we built a way to schedule crawls automatically: Punctual Frog.
Site speed has been a huge factor these last few years and we have seen the ramifications of a slow site. Many SEOs have relied on Google Pagespeed Insights to gauge our site’s performance, but I believe we shouldn’t just rely on Google’s tool for the whole picture on site speed.
There’s tons of value in Meetup.com groups. If you’ve never taken part, they’re organized get-togethers that can resemble little mini conferences, meet & greets, networking events, game nights, and basically any idea that can bring together a group of like-minded people. That’s right – a bunch of people, united by a common interest in something, all under one roof and talking about that something.
Have you ever been tasked to audit a website, only to run it through your crawler and find that the site consists of a single page? That was exactly what we ran into recently with one of our client websites. The client’s site was robust to say the least, so when good ol’ Screaming Frog returned just 5 URLs we knew that something was wrong. It turned out that our client’s site was built in Ajax!
Social media is changing the way events are planned and run, giving new insights into your audience and expanding your reach more than was even thought to be possible. But when the event ends and the guests return to their normal lives, what tactics beyond social media can you use to keep the relationship with those customers and build an even stronger brand?
Chances are the disavow.txt file you sent to Google is outdated. As Google keeps discovering and rolling out Penguin updates, it’s discovering links that were missed on the first go-round. It’s important to also realize that the link data tools you used for your disavow are typically much slower at finding links than Google.
During the middle of last month Apple released their latest mobile operating system update. While iOS9 boasts a number of features designed to improve usability, there are some takeaways that are shaking up things for site owners and Internet marketing folks. Let’s dive into each area a little bit more.