ATG (a large commerce platform) just put out some interesting studies. 53% (of 1,002 total people) cited search engines as their key source for discovering new products.
Is this news? Not really. But I was interested to see how competitive email still is. I was also interested to see where social media (as a channel) resides. Social is under In-store displays and offline signs. Wow. Even though it’s fertile, this is a reminder that social still has a long road until full maturity.
Check out Search Engine Land for more stats.
Many business owners ask the common question, “Do I need SEO?” When I’m asked, I’m likely to recite any of the following.
In the meantime I’m working on a case study with a family member’s family law office in Reading, PA. Should have some data soon to really show the before and after of a 6 month SEO campaign. So far it’s pretty compelling.
The deed is done – after many, many months, Bing is finally powering Yahoo’s natural search. The results between the two engines are the same. Take a look – click above.
It has begun.
If you didn’t hear, Bing and Yahoo have merged to a degree. Bing search will begin powering Yahoo.com’s search function. This merge also includes paid search (which is the real monetary motivator for this merger). The transition timelines are now out there.
Apparently it should be done between August and September.
Read more at Search Engine Roundtable.