Meet Our Team
Greenlane is SEO + Strategy + Analytics + Inbound Marketing. We are a group of seasoned consultants with different skill sets working together to build and execute on inbound strategies. Through combined experience in every inbound marketing channel, GSM is positioned to be much more than your regular SEO vendor. At our core, we’re what you would expect from a boutique agency – a specialized group of digital veterans, both in B2C and B2B. We believe search engines are the core of inbound marketing, with other marketing channels plugged in. From email to display to social to affiliate, they all have potential connectivity with SEO. Therefore, our strategies cover it all.
Greenlane Search Marketing started in 2005 by Bill Sebald. In 2012 it became a partnership with Keith Urban. Greenlane Search Marketing, LLC was reborn to share our big brand experience to support smaller businesses as well. Today our client base is 60% small and medium sized business and 40% large and enterprise. We saw the SEO changes starting in 2011 and realized the old SEO agency model was simply outdated.
We bring big brand (and big agency) experience to our company, while customizing a plan to fit your company. We have been developing and executing marketing initiatives on the web for e-commerce, multi-channel business, entertainment websites (online magazines, musician/artist sites), software, universities, IT companies, business services, real-estate, brand sites, and more. We have a strong reputation in the SEO industry as thought leaders and curators of search marketing content. We have optimized, supported, and/or consulted on sites from small business to Fortune 500; this includes Mattel, Sports Authority, GNC, Ace Hardware, Dick’s Sporting Goods, Flavia Coffee, Dockers, Levis, Petsmart, Sony Music, Calvin Klein Underwear, and The Art Institute.
Bill Sebald – Leads the SEO and Content Marketing Department
Bill was the Director of SEO for GSI Commerce’s digital agency TrueAction (later bought by eBay), where he pioneered the SEO program, managing and supporting over 20 clients and driving high revenue for ecommerce clients. Bill also helped build SEO tools for the country’s largest ecommerce platform, still used by nearly 80 of the world’s largest ecommerce brands. In addition to GSI, he began Greenlane Search Marketing (in 2005) helping clients of all sizes achieve their SEO goals. Before the company’s formal launch, Bill developed websites, taught Photoshop, and ran his own successful ecommerce and music website for 6 years. Bill has been a blogger in the SEO space, currently writing for the Greenlane SEO blog and Moz. He has also contributed to Search Engine Land, Search Engine Journal, Technically Philly, Econsultancy, ISOOSI, and other search engine related websites.
Keith Urban – Leads the Strategy and Analytics Department
Keith led Marketing Analytics at TrueAction where he spearheaded the implementation of a major analytics platform across over sixty large brands. Additionally he performed analyses to optimize all the major digital channels for a subset of those brands. Living in the data, Keith drives the strategic planning for Greenlane clients. Focusing on ROI and organizing high volumes of data, Keith is uniquely skilled at discovering opportunity in the data and optimizing tracking and conversion issues.
We Are All Marketers
In the past, deconstructing a search engine algorithm was simpler, and allowed those in the know to mechanically tweak a page and appear higher in the rankings. Engines have since monitored SEO tactics and built algorithm updates around them. Thus, out-of-the-box SEO solutions or black-hat tactics have very little impact. We built our practice around the big ideas that we believe are more valuable than these traditional tactics. We consider SEO to be a marketing channel. The items we help your company build are in step with online marketing. From digital PR to local content strategies, these are all based on the principles of marketing. We want to influence your visitors and Google alike.