Our work has gotten us mentions on great sites like Mashable and Search Engine Land, and at major search conferences like Mozcon and Distilled’s Search Love. Why? Because we’re forward thinking, producing new ideas for our clients and the SEO community.
Search engines (notably Google) have arguably changed more in the last 4 years than in their entire history. We now have routine data refreshes. We have the Hummingbird update (a move towards semantic search). We have powerful personalization and machine learning. We have more than 400 algorithm updates a year. We ultimately have search results which, by design, do not stay still for most queries. You need to constantly build your authority, value, and brand.
Traditional SEO (keyword research, content optimization, link building, technical SEO) is well and good. Everyone does it, and Google knows it. As a result, Google has started looking for different signals. With each update they’re favoring websites that have an identity. They’re favoring websites people trust. They’re favoring websites that are fluid, and produce the latest and greatest. Google has raised their comprehension level.
Google has a love/hate relationship with SEO. They love the SEOs who develop and market amazing things that truly satisfy the searchers’ needs. They dislike the SEOs who manipulate the algorithm. At Greenlane, we’re the former.
We are not an isolated link building vendor or keyword research house – there are plenty of companies around that offer this. Instead, we want to be an alternative. Working with us gives you a mix of strategies to help improve you presence to Google, even without big dollars. While we will deliver the technical SEO, we’re also looking to help you grow your brand and business not only in the eyes of an algorithm, but to searchers as well. We are marketers first and foremost. We work on connecting SEO with all your other marketing channels. Email, social, display advertising, affiliate, CRO, design and usability all fall into our wheelhouse. Where we come from, SEO doesn’t live in a bubble.
We Fill The Gaps
One size does not fit all. Every client is unique with different needs. Most companies try to make the agency fit with them. Instead, we work to fit the company.
No in-house team? We can be that. Have the labor but need the guidance? We can be that as well. Writing, link building, design needs? We can mold to fit all your SEO and inbound marketing needs. It’s one of our differentiators.
We Bring You Data Driven Strategies
We are focused on data. If you’re data driven, and focused highly on ROI and conversions, we’re a great fit. With an eye towards analytics, we create iterative strategies based on the numbers. We’re not a fan of guesswork – we want to be successful, and have 10 years experience in enterprise, high ROI industries.
While some companies focus on traffic, we’d rather see our help drive your conversions and business goals. Any SEO company can get you unqualified traffic.
We Bring You True Partnerships
We consider our clients as partners. In our mind, a partnership allows for us to embrace your needs and combine with your culture. We ask that our partners be open to sharing all parts of their business with us. We want to build toward your goals, and the key is communication. With the boutique SEO agency we’ve built, we are proud to have succeeded with our current partners.
We’re a versatile group. We can be your brains or we can be muscle. We’re adaptable, but we really need a partnership to truly figure out the puzzles of your business.
Who Are We Looking To Partner With?
- Companies who want to rank based on implementing SEO marketing strategies.
- Companies interested in incorporating us into their marketing mix.
- Companies interested in the value of long term relationships.
- Patient companies who understand inbound marketing can take some time, and needs to be nurtured.
- Passionate companies who act quickly to get things done.
- Companies that have some existing in-house support.
- Companies who ultimately live to win!
There are all kinds of SEO and inbound marketing companies out there. Some may fit your needs better. But if you are looking for a specialized agency with consultants to help build inbound marketing strategies, we might be a very good option.