This Is How We Look At SEO
This is a great question all prospects should ask. Our response will be honest. We may not be the kind of SEO company you’re looking for. We have, however, developed a consulting model that features SEO as the backbone to everything we recommend. We always refer to the differentiation below, which we’ve developed since 2005 while working in the big agency world and through independent consulting. Now we work to fill the gaps the bigger agencies leave behind for smaller and medium sized businesses. While you’re looking for the right vendor, we’re also selectively looking for the right partners.
We Bring You Big SEO Ideas.
Search engines (notably Google) have arguably changed more in the last 2 years than in their entire history. We now have routine data refreshes. We have machine learning. We have unannounced Panda rollouts potentially happening every couple weeks. In 2010, SEOs expected at least 400 algorithm changes a year. Through Caffeine, Panda, Penguin, Hummingbird, and all of the above, we’re certainly well past that. Index updates have become scalable. We now have search results which, by design, do not stay still for most queries. The chances of you keeping your high ranked position for a long period of time is low, even with SEO. You need to constantly be building.. You need to constantly be climbing. We are not an SEO company living in the past. We don’t make promises that are impossible to keep.
Traditional SEO (keyword research and content optimization, link building, technical SEO) is well and good. Everyone does it. But Google is looking for more. With each update they’re favoring websites that have an identity. They’re favoring websites people trust. They’re favoring websites that are fluid, and produce the latest and greatest. Sometimes (unfortunately) they’re favoring websites that correlate to bigger budgets, bigger reputations, and bigger communities and brand advocates.
We are not an isolated link building vendor or keyword research house. Working with us gives you a mix of big picture ideas to help improve you presence to Google, even without the big brand dollars. While we will deliver the technical SEO, we’re also looking to help you grow your brand and business not only in the eyes of an algorithm, but to searchers as well. We are marketers first and foremost. From a link building campaign, to a content strategy, to pay-per-click (PPC), there’s no black box here. We share everything with you. Every campaign, with every client, is custom designed. We also focus on connecting SEO with all your other marketing channels. Email, social, display advertising, affiliate, CRO, design and usability all fall into our wheelhouse. Where we come from, SEO doesn’t live in a bubble.
If you’re only looking for old school SEO vendor, we may not be the right fit. If you’re looking to do big things with your marketing, we’re your team! As a boutique agency, we’re choosy. We pick the best teammates and the best partners.
We Cut Our Teeth With Big Brands
We have expertise and big brand experience – this was how we were raised. We’re proud of that. With the enterprise level, you’re bred to deliver ROI and positive results. That has given us a very rounded understanding of SEO issues, from implementation issues to red tape. Whether you’re an ecommerce company, or a lead generation company, there aren’t many scenarios we haven’t worked through.
We Are Data Driven
We are focused on data. If you’re data driven, and focused highly on ROI and conversions, we’re a great fit. With an eye towards analytics, we create iterative strategies based on the numbers. We’re not a fan of guesswork – we want to be successful, and have 10 years experience in enterprise, high ROI industries.
While some companies focus on traffic, we’d rather see our help drive your conversions and business goals. Any SEO company can get you unqualified traffic.
Partnerships Matter To Us
We consider our clients as partners. In our mind, a partnership allows for us to embrace your needs and combine with your culture. We ask that our partners be open to sharing all parts of their business with us. We want to build toward your goals, and the key is communication. With the boutique SEO agency we’ve built, we are proud to have succeeded with our current partners.
We’re a pretty fluid group. We can be your brains, or we can be muscle. We’re adaptable, but we really need a partnership to truly figure out the puzzles of your business.
So Who Are We Looking To Partner With?
- Companies who want to rank based on implementing SEO marketing strategies.
- Companies interested in incorporating us into their marketing mix.
- Companies interested in the value of long term relationships.
- Patient companies who understand inbound marketing can take some time, and needs to be nurtured.
- Passionate companies who act quickly to get things done.
- Companies that have some existing in-house support.
- Companies who ultimately live to win!
So while there are a lot of great SEO companies you can choose from, we are looking for partnerships with companies that are passionate about marketing, success, and their content, services or products. If we’re not the right fit, let us know what you need and we’ll happily refer you to other reputable SEO companies who fit your style.