There are many definitions of SEO; depending where you stand, they are all accurate. To provide a comprehensive SEO service it’s important to know all sides of search engine optimization. Practical experience is paramount.
We have been working in the SEO space since the late 1990′s and experienced it’s change from a technical code optimization practice to a full fledged marketing channel. At it’s core, today’s SEO needs to focus on technical, contextual, and authoritative components.
The basics – SEO is the art and science of improving rank in Google’s natural search engine. For most companies, the largest share of digital traffic comes from Google’s natural search, when they’re successfully optimized.
A more modern approach to SEO takes a deeper dive into conversions. Rankings alone aren’t the full extend of what an SEO should provide. A great position on a keyword may look like a win, but if nobody searches it, or your site isn’t relevant for the keyword, your traffic will be unqualified. Unqualified traffic does not help your bottom line.
We have spent our career focusing on SEO lead generation and ROI. Our clients demand revenue, and we’ve spend over a decade providing these results. We created a strong name in the SEO industry, and developed the skills to support any KPI.
Because we have the experience, we’re certain we can provide significant value. As a partner, we work closely with the client to ask the right questions, develop the right strategies, and help SEO become a core driver of leads and revenue for your business. We’re not your average boutique SEO firm.