Bill loves this industry. The community, the challenges, the detective work required, all of it. He founded Greenlane after 15 years of ecommerce and SEO experience. This included leading the first group of SEOs at GSI Commerce, working with clients like Toys R Us, Dick’s Sporting Goods, PetSmart and Calvin Klein.

He has offered consultive services through the name Greenlane since 2005, and in 2012 he launched our agency. To know Bill is to love him, and if you know Bill you’ve also surely heard one of his crazy rock star stories from his previous life.

When he’s not leading our team, writing or speaking about digital marketing, he’s probably in his 80’s shrine, listening to hair metal or watching a bad monster movie.


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